The New York Times

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Consultant to New Products and Ventures, the digital product innovation group of The New York Times, creators of NYT Cooking and The New York Times Crossword (online and apps). Provide a cross-functional team (Marketing, Editorial, Media, Insights, and Product) with creative verbal strategies to guide 360 brand campaigns, generate marketing copy, and evolve lifestyle branding, helping to drive over $5m in revenue in Q2 2018, a 60% increase over LY.