Developed the first visual/verbal brand identity for Crossword since its creation in 1942. Developed out-of-home campaigns, audio ad spots with external podcast partners, and experiential marketing in close coordination with Marketing, Media, Product, and Editorial teams.

Created seasonal, direct response social, and print ad campaigns in partnership with NYT Cooking’s Editorial, Marketing, and Media teams. Wrote and recorded journalist read ad spots with Food Editor Sam Sifton for “The Daily” podcast.