The New York Times
Consultant to New Products and Ventures, the digital product innovation group of The New York Times—creators of NYT Cooking and The New York Times Crossword (online and apps)—which together drive 30% of total digital Times revenue. Provide a cross-functional team with creative strategies to guide 360 brand campaigns, generate marketing copy, and evolve lifestyle branding.
Partner primarily with Marketing, Editorial, and Media teams to create seasonal, direct response (DR) social, and print ad campaigns.
Developed the first visual/verbal brand identity for Crossword since its creation in 1942. Developed out-of-home campaigns, audio spots with external podcast partners, and experiential marketing in close coordination with Marketing, Product, and Editorial teams.