J.Crew

Blog

Original editorial content the Harvard Business Review described as "a master class in cozy chic, effortlessly affluent and gently outdoorsy."

 

JCrew.com

Monthly men's landing page features that highlighted product categories, key items, and styling advice. 

 

Email

Category driver, styling, and branding emails targeted to a subscriber file of over 300,000.

 

Social

Platform-specific (Instagram, Facebook, and Twitter) content designed to drive engagement and conversion. 

 

Marketing Collateral 

Print marketing pieces used for associate training, customer education, package stuffers, and prospecting. 

 
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Sneaker Launches

Worked directly with partners like New Balance®, ASICS®, and ASICS Onitsuka Tiger® to create 360 marketing campaigns around limited edition sneaker releases, which Complex said felt "like something small and special. A national brand had captured the excitement and feel of a boutique."